We’re in this together.

Learn how we can help you and your team navigate this crisis.

At Switch Four, we empathize and understand what the event planning community is experiencing. We know that the meetings and events that took months or even years of planning are now on hold. We are also seeing the fallout from many businesses that are having to make difficult choices that will determine how they will operate now and well into the future.

During this unprecedented time Switch Four is even more committed to maintaining two of its core values – serve others and treat people how you would want to be treated. We believe that by coming together to help one another personally and professionally we will overcome the consequences of this pandemic and anything else that might affect our industry.

For the remainder of 2020 we are offering free access to our event planning application, WorkTrip, to anyone that wants to explore and leverage it for their meetings or events – in-person or virtual. We will also provide access to live support, so you know how to navigate WorkTrip. We want to make planning your events easier, relieving some of your stress.

To learn more about how we can work together connect with us via chat or fill out the form on our learn more page.

Centuries Old Event – The Christmas Market

Centuries Old Event – The Christmas Market

With Thanksgiving behind us and already into December, we are in the thick of the holiday season, but something that I’ve added to the list of places I want to visit, is a true European Christmas Market – lights glittering, decadent sweets, music, and merriment.  All things that give us the joy during the weeks leading up to Christmas.

Upon doing a little research, European Christmas markets have quite the history.  These markets, or Christkindlmarkts, date back to 14th and 15th century Germany where some of the very first markets were held. The early versions of the market began with local vendors lining the main street in the town selling mainly meat, but over the years they began adding a variety of goods such as sundries, seasonal treats, decorations, crafts, music and dancing.  European Christmas markets are still highly attended events and are a popular tourist destination with an estimated 24 million visitors each year.  What started as a local fair during the weeks of Advent in the late middles ages, grew in popularity across Europe and even into the United States and become a major event of the season.  I think we could even assume this would have been one of the first “trade shows”! 

Most of these markets in the US are sponsored and organized by local or national German societies or associations in the city or region and are sure to create the old-world experience with all that attend. 

If you have to travel this month for work, and can squeeze in some free-time, here is a list of must-see Christmas markets:

Washington DC – Downtown Holiday Market http://downtownholidaymarket.com/

Baltimore, MD – Christmas Village in Baltimore http://www.baltimore-christmas.com/

NYC – Union Square  https://www.urbanspacenyc.com/union-square-holiday-market/

Chicago - http://www.christkindlmarket.com/chicago/

Arlington, TX https://www.txchristkindlmarket.com/

Cambria Christmas Market https://cambriachristmasmarket.com/

Events have a long history and Christmas markets certainly have their charm and appeal during December to all…. young and old.  Enjoy the sparkle, cheer, and spread some joyful holiday spirit this month!

-Heather Haigler

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Heather Haigler, co-founder of WorkTrip, is a planner whose career in corporate events led to the creation of WorkTrip - a software on a mission to make event planners lives easier and businesses more efficient.

If you would like to learn more about how corporate event planners are using WorkTrip, check out our case studies at https://www.worktrip.com/posts/tag/case-studies. To learn more about what WorkTrip has to offer, visit https://www.worktrip.com/features


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