We’re in this together.

Learn how we can help you and your team navigate this crisis.

At Switch Four, we empathize and understand what the event planning community is experiencing. We know that the meetings and events that took months or even years of planning are now on hold. We are also seeing the fallout from many businesses that are having to make difficult choices that will determine how they will operate now and well into the future.

During this unprecedented time Switch Four is even more committed to maintaining two of its core values – serve others and treat people how you would want to be treated. We believe that by coming together to help one another personally and professionally we will overcome the consequences of this pandemic and anything else that might affect our industry.

For the remainder of 2020 we are offering free access to our event planning application, WorkTrip, to anyone that wants to explore and leverage it for their meetings or events – in-person or virtual. We will also provide access to live support, so you know how to navigate WorkTrip. We want to make planning your events easier, relieving some of your stress.

To learn more about how we can work together connect with us via chat or fill out the form on our learn more page.

Happy New Year!

Happy New Year!

We’ve entered a new decade and as I’ve seen on social media, it’s hard for us all not to take a moment to reflect on the last 10 years of our lives.  The last 10 years for me was filled to the brim, and I know that’s better than realizing that nothing really happened or changed, but it was quite the whirlwind.

I’d like to take a moment to single out one particular thing to appreciate – the WorkTrip journey.

As some of you may know, my career has been in corporate meeting and event planning.  I’m a planner by nature so it’s been a great fit for me.  I never thought planning would be my career path, but after a stint as a ballet dancer and finishing my college degree, I wasn’t sure what I wanted to do.

Thankfully, an unexpected opportunity led me to event planning. I settled into a great position planning trade shows, meetings, and customer events that quickly grew to over 100 per year. I realized that I needed to do something to help streamline my work, otherwise A LOT of balls would be dropped.  I have to admit there were moments when I wondered if I was cut out for this job, and felt pressure to be more on top of everything…

One of my biggest challenges, as an event planner, was our reliance on email as the only form of communication when it came to relaying details of the event.  Maybe you’ve experienced this before as well – you send out a very detailed email with every bit of information your teams need to know (all the attachments included) only to have your phone ring or have follow up emails come into your inbox asking questions about what you, eh hem, JUST SAID in the email. But I get it!  We all get way too many emails and ones that read like a novel get overlooked.  I learned I wasn’t alone in my frustrations and doubts. I asked other planners that I met how they communicated details to their teams. The answer was always “emails”, but everyone felt that they went into a black hole.  

After many emails re-communicating information, it became my passion to figure out a better, more efficient way to do my job and free up time for planners and their teams! 

In 2015, I began talking about a software idea to fix all this. A year later, I relinquished my duties as a corporate event planner and took on my new passion full time.  Since our first hire in June of 2016 to today, it’s been our mission to build the best affordable event software solution for companies that have a substantial focus on trade shows, meetings and events to build brand awareness, generate revenue, and nurture customer relationships. We take pride in building each feature from industry and customer feedback, strive to deliver first-class customer service, and foster close relationships with our customers.

This journey has been far from easy, but I have learned so much that I otherwise would not have, like how cloud databases actually work, and how to think in very different ways from what I had been used to. I’ve experienced highs and lows almost on a daily basis.  But, if we’re not constantly learning, being challenged, and changing, then we’re not growing.  So, here’s to new year filled with new challenges, growth and opportunity!

-Heather Haigler


Heather Haigler, co-founder of WorkTrip, is a planner whose career in corporate events led to the creation of WorkTrip - a software on a mission to make event planners lives easier and businesses more efficient.

If you would like to learn more about how corporate event planners are using WorkTrip, check out our case studies at https://www.worktrip.com/posts/tag/case-studies. To learn more about what WorkTrip has to offer, visit https://www.worktrip.com/features

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